Victors is a Hamptons inspired, all day dining restaurant and bar.
The coastal inspired decor of white washed brick walls, rustic oak
beams and signature wisteria tree provide a true sense of escapism.

Victors is a Hamptons inspired, all day dining restaurant and bar. The coastal inspired decor of whitewashed brick walls, rustic oak beams and signature wisteria tree provide a true sense of escapism.

Having built a 5-year relationship with restaurant group East Coast concepts creating & developing the initial Victors brand for their first site in Hale, Manchester. We were approached to evolve the brand & tighten the reins for the 2 new Victors sites, in Oxford & Alderley Edge. Understanding the future & new direction for the business was imperative to enable the rebranding process.

We relooked at the core principles of the business to refine the brand presentation but strengthen brand positioning. A crest signifier was created so that it could detach from the refined brand logotype, bringing strength & authority in position. Colour palettes were softened with feminine tones, the use of high-quality G. F Smith stock & foils reinforced the opulence & heritage of the brand.

- Brand identity
- Brand strategy
- Art direction
- Digital design

Film by - naivestudio.co.uk

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2019. Sheffield, UK

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+44 (0)114 395 0131