Client // Outback Travel Centres
Project // Travellers Inn Brand Creation
Role // Brand Identity // Art Direction
Western Australia’s first premium travel centres created by Outback. Briefed to create a stylish high-end identity to set the highest standard in the outback of Western Australia. Being first to market with their travel centres this identity needed to set the bar high from the get go. The signifier was extremely important to the business, it would be a beacon for the company so it needed to have strength & standout.