Client // Weston Park Cancer Charity
Project // The Big Pedal Charity Ride
Role // Brand Identity + Brand Comms
The BIG Pedal is an event created by Weston Park Hospital Cancer Charity to raise awareness & vital funds to improve the lives of cancer patients in the area by involving the community. A strong visual identity that went hand in hand with the event was needed to stand out from the noise along with hard hitting statement/campaign line to bring a more direct approach to the campaign.