Based around the core principals of skilled, consistent and functional care Real World Care aims to create a new movement in Adult social care.
'RWC' believes that the local community can provide all the opportunities and experiences necessary for an individual to learn and grow. By stepping away from the day-centre model of disabled day services, 'RWC' strives to help individuals develop physical, communication and social skills by utilising the Real World.
We wanted to reflect the principles embedded by 'RWC' throughout its daily care of adventure & real life experience. We shifted the obvious approach to disability to mirror this throughout the entire brand make up utilising 3 core words that became the anchor to the principles - Love. Care. Support.
- Brand identity
- Brand strategy
- Product design
- Art direction