Client // Positive Action for PTSD
Project // Brand Creation
Role // Brand Identity + Brand Comms
Understanding this brief correctly & writing a clear heartfelt message back was imperative to this brief. PTSD is an unseen condition that can end lives unless is managed correctly. The message was simple ‘Be Positive’ all we wanted was for people too know that its ok to have PTSD & to be able to talk about it openly & freely. The identity & messages needed authority but to be friendly & conversational.