North Union Brewing Co was founded with one sole aim - To produce high-quality craft beer for good people to enjoy and savour.
Life is hard enough so the time people have to enjoy beer is precious and it is our core value to produce flavourful beers to excite and challenge. Leave mediocrity behind, enjoy North Union craft beer. We were approached by North Union's owner Iain Kenny, formerly head brewer at Sheffield's Kelham Island brewery with a concept for his new company, an idea that had to be executed well to ensure market stand out. Iain's idea was about the 'experience' & 'time'. Enjoying the product for a short period of time for maximum enjoyment. Quality over quantity.
Discovered in a brand workshop discussion about the company roots in the North of the country, the fusion of incredible quality of the handcrafted product & pure enjoyment of the product, 'North Union' was born. Named, it felt only right the identity should have a handcrafted gritty northern feel to it with multiple executions used for on & off the product in varying ways within the packaging, advertising & social. The punches of colour palette developed were really well received & give prominent standout & on shelf strength.
- Naming
- Brand identity
- Brand strategy
- Packaging design
- Digital design
- Art direction
