Client // Erika Swinn
Project // Erika Swinn Brand Creation
Role // Brand Creation + Brand Guardian
Working with top clients including Hugo Boss, Esquire Magazine and Clements Ribeiro for London Fashion Week, international Hair & Make-up artist Erika Swinn needed strength & sophistication for her brand, she couldn’t afford to be safe or quiet. We implement a strong brand identity for the competitive market Erika worked in & also an identity that would ooze class & sophistication along with a striking signifier that could adapt itself to every environment.
Erika: Toby at wearefine did an amazing job creating my brand, his designs in developing my logo were the start of my brand identity, and it went from strength to strength after that. Working with him on my website was an absolute pleasure. Toby’s consistent efforts and designs pushed me in exactly the right direction. He was evidently just as passionate about the brand as I was myself and dedicated to getting it right and making it work. I am an extremely happy & hoping to work together again soon.