Client // Access Adventure
Project // Brand Creation
Role // Brand Creation + Brand Comms + Brand Guardian
Reposition a vibrant international brand that offers life changing experiences.
Access was set up in 2007 and seeks to promote mountain based activities at affordable prices. They aim to encourage people to pursue sporting activities primarily in snow sports, trekking and mountain biking. We were asked to help reposition Access so that it would reflect the ultimate experiences they offered their adrenaline fueled customers. With the position of Access’ life changing experiences the creative needed to have a huge amount of punch and impact, it also needed to be fluid enough to sit with plenty of different media’s.